HTC, founded in 1997, stands for "High Tech Computer". We were tasked to reinvent the brand and instill more meaning in consumers' mind. So we tapped Robert Downey Jr. to help convey the message that HTC stands for, "Here's To Change".
We helped Art Center College of Design ask young professionals a real and honest question about their future: “Why work for a living?”. Instead of being stuck at a dead-end job that they hate, why not go into a field like transportation design, graphic design, film, and illustration – so they can spend their life doing what they truly love.
We used print, out of home, online radio, and even flew drones around downtown LA to plant this question in millennials’ minds and present Art Center as a career alternative, leading them to a site to find out more about the different majors that the school offered.
The ESPN College GameDay campaign is all about the personality and humor of the GameDay crew and highlighting different school traditions and unusual coaching rituals. We had the opportunity to feature coach Les Miles of LSU, Chip Kelly of Oregon, as well as "Boomer" and "Sooner" from Oklahoma.
Coffee Bean & Tea Leaf needed a way to engage their fans in different social channels, so we crafted a campaign that was perfectly tailored for each channel. Holding everything together? Coffee Bean's iconic Purple Straw.
In an effort to create excitement for the regular college basketball season, we rebranded the entire program by naming it The Home Court of College Hoops and created a series of TV spots that capture the heart, soul and purpose of college basketball's regular season.
We teamed up with Adam Carolla to promote his Mangria wine-based cocktail last holiday season through a series of social videos. The campaign featured "Carolla Claus" deciding who deserved a glass of Mangria during the holidays. We had a budget of $0.00 and no paid media, and yet, we generated over 780,190 impressions and 83,400 views on Facebook and Twitter in just five days. We deserved a glass of Mangria.
We launched Cisco's 2012 advertising campaign Built for the Human Network with a TV campaign that aired during the 2012 NBA playoffs. It highlights how the Cisco Intelligent Network transforms the way different industries do business. We also created a 6-page insert that ran in different business magazines and newspaper to reinforce the message.
Everyone wants better performance from their smartphones but no one realizes that the processor inside the phone makes all of the difference. To increase awareness, we created a mascot that represents the Qualcomm Snapdragon processor and launched him in different media nationwide.
Each summer, the ESPY Awards take place in Los Angeles to honor the biggest star athletes and memorable moments from the past year in sports. This year, SNL’s “Weekend Update” anchor Seth Meyers, prepares for the ESPYs with a little help from his friends.
Autodesk is a global software company with over 80 different softwares for 11 different industries. Every year in March, Autodesk launches new versions of their software for all their divisions (Manufacturing, Industrial, Civil Engineering, Entertainment, Architecture, Infrastructure and AutoCAD). We created a comprehensive advertising campaign with a complete toolkit optimized for 128 countries, with 75 original 3D imagery, print materials and interactive banners.
Carl's Jr had a Lakers sponsorship and wanted to give some love to Lakers fans, so we created some :15 TV spots celebrating them.
We were tasked with reversing the stigma and the so-called dangers associated with vaccinations. We were very fortunate that Serese Marotta was willing to share her story to the world. Her honesty was more powerful than anything we could come up with, so we just got out of the way of her story.
Round Table’s mascot, Pizza Knight, was a difficult spokesperson. Especially since he didn’t have a mouth. We embraced his mime-like qualities and made him the champion for Round Table Pizza.
My very first tv shoot. Joe Pytka was the director. He elbowed me in the back of the head during a one-on-one pick up game. And then he put me in the spot as "WIRELESS".
This was a collaboration between Art Center students and Wieden + Kennedy for COKE's Ahhhhh campaign. We were tasked to come up with fun digital concepts that pay off that special "Ahhhhh…" feeling when you take a sip of Coke. Over 30 students participated in the four weeks projects. We produced 7 interactive experiences for COKE.
Besides my regular advertising class, I started to teach the One Show Student Competition class a few years ago to help and guide student through the process and help push the work. So far, we've won 1 gold, 2 silver, 4 bronze and 4 merits. Here is some of my favorite work.