This was a collaboration between Art Center students and Wieden + Kennedy for COKE's Ahhhhh campaign. We were tasked to come up with fun digital concepts that pay off that special "Ahhhhh…" feeling when you take a sip of Coke. Over 30 students participated in the four weeks projects. We produced 7 interactive experiences for COKE.
Besides my regular advertising class, I started to teach the One Show Student Competition class a few years ago to help and guide student through the process and help push the work. So far, we've won 1 gold, 2 silver, 4 bronze and 4 merits. Here is some of my favorite work.
We needed a way to get Art Center alumni like myself to donate to the school. So we started a football team at Art Center called "The Fighting Dots" because research has shown that schools with sports teams get more donations from their alumni. We never started the football program, but we did sell over 100 t-shirts.