HTC, founded in 1997, stands for "High Tech Computer". We were tasked to reinvent the brand and instill more meaning in consumers' mind. So we tapped Robert Downey Jr. to help convey the message that HTC stands for, "Here's To Change".
We helped Art Center College of Design ask young professionals a real and honest question about their future: “Why work for a living?”. Instead of being stuck at a dead-end job that they hate, why not go into a field like transportation design, graphic design, film, and illustration – so they can spend their life doing what they truly love.
WALK PROUD L.A.
We transformed an ordinary pedestrian signal into a symbol of support for the LGBTQ community during LA Pride week. A rainbow-colored transparency was mounted onto the pedestrian signals at prominent crosswalks in West Hollywood during LA’s 2017 Pride weekend. These rainbow pedestrian signals were seen by all attendees and were featured on the local news.
The ESPN College GameDay campaign is all about the personality and humor of the GameDay crew and highlighting different school traditions and unusual coaching rituals. We had the opportunity to feature coach Les Miles of LSU, Chip Kelly of Oregon, as well as "Boomer" and "Sooner" from Oklahoma.
Coffee Bean & Tea Leaf needed a way to engage their fans in different social channels, so we crafted a campaign that was perfectly tailored for each channel. Holding everything together? Coffee Bean's iconic Purple Straw.
In an effort to create excitement for the regular college basketball season, we rebranded the entire program by naming it The Home Court of College Hoops and created a series of TV spots that capture the heart, soul and purpose of college basketball's regular season.
We teamed up with Adam Carolla to promote his Mangria wine-based cocktail last holiday season through a series of social videos. The campaign featured "Carolla Claus" deciding who deserved a glass of Mangria during the holidays. We had a budget of $0.00 and no paid media, and yet, we generated over 780,190 impressions and 83,400 views on Facebook and Twitter in just five days. We deserved a glass of Mangria.
Each summer, the ESPY Awards take place in Los Angeles to honor the biggest star athletes and memorable moments from the past year in sports. This year, SNL’s “Weekend Update” anchor Seth Meyers, prepares for the ESPYs with a little help from his friends.
This project was created to generate donations for the American Civil Liberties Union to help support the fight against President Trump’s travel bans. We took his iconic and divisive “Make America Great Again” hat and turned it into a symbol of inclusion to create a conversation supporting the 3.3 million Muslim Americans that already make America great. A KickStarter campaign, placement in local boutiques, and social activations generated enough awareness to produce the hats and create a site to further promote it. Our site continues to generate hat sales from which all proceeds are continually donated to the ACLU.
My very first tv shoot. Joe Pytka was the director. He elbowed me in the back of the head during a one-on-one pick up game. And then he put me in the spot as "WIRELESS".